Wednesday, 21 April 2010

How does your media product represent particular social groups?

Community in need is a website designed to attract various readers’ attention to the schemes that are being carried out to improve local communities. The aim of the charity is to make areas more sociable, safer and pleasant to be in. The audience that are website is aimed at is people who feel that their area needs improving in some sort of way, like cleaning up graffiti and litter and reducing the crime in the area, making it a better to place to be.


On our website we have used a variety of different colours that create a calm feeling which enables easy use of the website. The colours used also make the website stand out from others and create a modern effect. Our background includes a variety of different colours. The colours used are blue, red, black, shades of grey and white. The buildings are coloured in red, black and different shades of grey which make them lively and stand out from background. The use of three repetitive colo urs for the buildings creates a dramatic, vivid affect. The writing consists of two different colours, white and grey. We have chosen these colours due to them standing out from the background grabbing the reader’s attention.

Style of Language

The type of language used on our website is very sincere and appealing to the reader. We have chosen to use this approach of language because it begins to make the reader think about what they can do to improve local communities. The language draws the reader into different articles and could lead to them donating to the charity.

Content and style of the video

The video that we have chosen to use on are website contains a short clip of a person who comes into contact with rundown areas that need improving. Within the short clip a couple of questions are asked, which helps us gain an understanding of the local area. We have chosen to have a short clip because it interests the reader but doesn’t go on for too long making them bored.

Layout and positioning of the page

Community in need is a simplistic charity and is reflected in the layout of our website. The layout of our website is very similar to Comic relief, which could reflect in the target audience we are trying to target.
The background of our website is the main feature. We have chosen this to be the centre of attention because buildings relate to most people. The background we have used is in comparison with the comic relief website, this may be because we are aiming at the same target audience as them. The design incorporates objects and features that people come into contact with in a daily biases.
We have placed information about each picture as the side of them, which enables readers to know what the picture relates to. This makes are website well organised and not too complicated to use.
The photographs within are website are placed in the centre of are page, due to them being the main focus pint. We have included a variety of images on the website to draw the reader’s attention to important messages on our website. The pictures also explain most of the point and therefore less writing is needed. We usually have three pictures at the bottom of the page, which shows what it present on the next few pages.
We have included a variety of different hyper links within are web pages which enables the reader to explore different pages of our website. The hyperlinks are positioned clearly around the page making them easy to find and access. Hyperlinks are a main convention and are mainly noticed on other charity websites. The other hyperlink we included was a donate button. This is also conventionally due to most of charity websites having one.
The final item that we have included on our web pages is a logo. We created and designed the logo are self making it unique to our charity. The logo also looks attractive, adding colour and excitement to the page.

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