Wednesday, 21 April 2010

How did you attract/address your audience?

Before we began we had a rough idea of the audience that we wanted to attract. Before we started designing we looked at a variety of different websites to see how they attracted there target audience and what tips we could use to attract ours. My target audience is anyone who is interested in the community and wants to help make a difference. This means anyone, so this means that not everyone’s is going to be of the same status as each other, meaning that we would have to include a wider variety of information. The information will be put forward in a sincere and calm way for the subject we are discussing can maybe a sensitive one for some people, and we do not want to lose people by the way we write information.


The language used within our website is very simple but straight to the point. This means that people don’t loose then interest when reading about are charity and what we do. We don’t include a lot of information on the pages due to it may put people off reading them if there is a lot of text and no images.

The font used on our website is simple to read. We didn’t want a fancy text due to it being difficult to read sometimes. The size of the text is mostly the same size throughout the website apart from different headlines and titles.


The colour used on our website is kept simple but draws the reader’s attention to certain parts of our website. We use the colour black for most of the formal writing such as the writing located next to the pictures. The titles at the top of the page in the hyper link bar use the colour white, so that they stand out from the background making them easy to read.


The content on the website is positioned the same throughout, for we wanted the pages of the website to be similar for this would connote a professional website. The donate option is place in the top right hand corner of the page and this is used on all the pages except the enter page. The title and all the hyperlinks going horizontal across the page, and the hyperlinks going along the side of similar websites occurs on each page. The logo stays in the top left of the page for it is the first thing you see when you go on the website. This attracts the audience for they are now made familiar to the webpage, and are now more likely to go on the website again.


The pictures we used and gathered on are website were all taken from surrounding communities, which showed problems that the majority of people are faced with. The pictures bring the website to life. The pictures allow the audience to be interested in other aspects of the website than just text. The pictures used relate to the text, they allow the audience to see the problems communities are faced with.

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